Nice to meet you!
We are a passionate team dedicated to providing an even better life for our beloved pets. And how do we do it?
By crafting the most delicious, high-quality, nutritious recipes, created in Harmony with Nature, by experts in many different disciplines, and through harnessing the latest steam cooking expertise found in the most advanced Thermal Twin Screw Extruder technology.
Because, when you love somebody so much, you only want the very best for them, right?
Passionate about taking care of animals
We believe pets are both beautiful and compassionate, they are wholesome and complete. Therefore, we want to take care of them not just by putting nutritious recipes in their bowl, but meeting all their needs.
Our holistic approach nurtures pets’ welfare, addressing the specific and varied requirements of different breeds, life stages and taste preferences.
Together, we foster a lifetime of love, and happiness, for our loyal companions that we love so much.
Our nutritional philosophy
Whole-body well-being
NUTRIBIOME™ nourishes the intestinal microbiome, which is central to helping maintain whole-body harmony and health.
NUTRIBIOME™ is a carefully selected and crafted blend of natural phytonutrients, fibres, prebiotics and vitamin antioxidants.
The finest selection of botanicals phytonutrients, and other nutraceuticals help support a strong immune system, a balance of body and mind, and help create a healthy bond with Nature.
Key functional ingredients help maintain a healthy skin & coat and strong joints, and support brain development in kittens and puppies – when your pet feels great inside, they look even better on the outside!
Made with the best freshly prepared ingredients, including natural sources, that Mother Earth gives us. All ingredients are carefully selected by our experts, and then carefully prepared using Artisan skills, steam-cooked and oven-baked, with a no-compromise quality checking procedure. Each bag and each kibble have a perfect balance of taste and digestibility, ensuring every nutrient is easily taken up. This all completes the natural flow of energy from the Earth to your loving companion.
A tailored life stage and breed size approach for dogs allows us to customise our nutrition so it is harmonious with every dog’s needs. For cats there is a delicious kitten and sterilised option, alongside different flavour choices for adult. We are all one in unity with Nature, but we recognize that each living being is unique in its own way.
Respecting that health at each life stage is dependent on the success of the former, which we achieve through creating a seamless and harmonious flow of healthy nutrition from birth to senior. We make sure that every step on life’s journey is crafted with devotion.
We all share one planet, one Earth, so our lives and those of our pets need to live in respect and harmony with our surroundings, no matter where that may be. Embrace the love of Mother Earth and return that love.
Respecting Mother Earth
Giving back to Nature
Nature inspires us and provides us with so many benefits. Therefore, we want to be responsible for giving back as much as we can.
Because of this, we constantly keep refining all of our processes with a commitment to sustainability and reducing pollution. That is why we only use renewable energy sources while crafting our pet food and then pack it into recyclable bags.
Also, our recipes have no added artificial colours, flavours, or preservatives – only the finest, ingredients, including selected natural sources.
And, our bags have special features too.
1. Each bag helps lock in all the goodness and guarantees the preservation of nutrients day after day.
2. A special process uses nitrogen to help keep the freshness of the food inside, until you open the bag.
3. Ziplock close, handy for reopening and helps keep the food fresh and tasty.
4. Made of recyclable materials because we only have one planet to live on.
A production facility to be proud of
Sneak peek into our kitchen
Our pet food is made with a high content of freshly prepared real ingredients in their most nutritious and digestible form, and this is made possible because we use revolutionary cooking technology in the form of a Thermal Twin Screw Extruder – one of only five in the whole world!
This extruder is made by one of the world’s leading companies, Wenger, and the cooking technology has some incredible features that help enhance the food’s palatability and digestibility, bringing only the best into each and every bowl.
One key feature is the use of steam for the cooking process, which allows for a high amount of freshly prepared raw animal protein to be incorporated into each Kraftia recipe. A special oven then helps bake the food, and then one of the final steps is a specialized coating system that adds vitamins and micronutrients, helping to retain their freshness.
Meet our (p)awesome staff
Jelena and Panta
Running a company and into each other’s arms
Jelena is the owner of Kraftia, while Panta, her Bernese Mountain Dog, is the owner of her heart – and the heart of her entire family. Jelena always tries to bring a smile and positivity to the office, and behind her smile is the wagging tail of Panta.
Their bond is filled with love, and love is the one thing that multiplies when shared. It’s all the inspiration she needs to start her busy day!
Nataša, Rex and Rina
Managing environmental protection and the water hose
Nataša works in the environmental protection department, seeking new ways of making business more sustainable. Rex & Rina handle all the investigation work in the field.
Long walks are there for ‘talks’, but chasing the ball and spraying with a hose are not missed out on either. It’s paw-inspiring how much they understand each other, only done by the look they share between them.
Guta, Zora and Dana
Patience and Love
Guta, as he is fondly called by the happy and satisfied owners of his four-legged patients, is a veterinarian, a KRAFTIA associate and a well-known cat lover.
His beauties Zora and Dana, capricious ladies patiently await for him every day, in the same place, competing to see who will be the first to run into his arms.
Epilogue, the girls can be a handful at times.
Teodora and Lina
Programmers in IT and the playing department
Teodora is behind Kraftia’s software, ensuring its performance and reliability is at its best. Performing her best tricks, Lina the Bichon is reliable in catching every ball that is thrown for her (or for other dogs in the park).
These ladies love to explore the outdoors, and don’t miss a moment to do so. Whether it’s a city park or countryside, discovering new places or enjoying familiar ones, the time spent together is what recharges their batteries.
